Getting
information from anyone is not an easy job particularly if it done with the
intension of eliciting it from rivals in the same business. The race for
reaching the top in any business has become so cut throat that the new
generation is not willingly to wait long for positive results. Using
interrogation competitive intelligence is one sure shot method to keep ahead of
rivalry. It is as good as keep a check behind to see how much your rival has
reached and how much more you need to remain on top. This indicates how much
financial competitive intelligence is needed to retain the top slot.
When one is using interrogation competitive intelligence there is no need to
indulge in any malpractice. One can also do without literally going to the
research department and find out what’s happening. If you do your homework well
it is possible to get the same information from other sources without being
unethical. Inducing someone from a rival company to part with classified
details could land you into trouble. It is also against the law. As a
professional practicing in CI all sensitive data needs to be got discreetly.
Before the launch of any new products some companies do advertise and do market
research. Before anyone is able to make any patents for the product you can
help your company to get into action and exploit the market vulnerability.
Interrogation can be done by way of passing from various common customers and
distribution channels. Positive interrogation competitive intelligence helps in
company to grow at the cost of the competitor.