A
young entrepreneur was disappointed when he learnt that his idea for selling a
unique product was copied by a larger retailer. The retailer was geared to
thwart his plans openly and sell the product right under his nose. The
entrepreneur spent a fortune devising the innovative product and was now
watching it disappear in front of him. The moral of this story is -It is very
important for even a small business house to learn the ropes to stay in
business. This is where he needs to keep himself informed. He may not be aware
of the use of strategic techniques but he can enroll himself in Competitive
Intelligent Classes to combat, create strategies to keep the big guns at bay.
He needs to do it for his survival. His competitive intelligence quotient can
be judged by his futuristic vision.
There are customized courses available in certain institutes. They help in
understanding the potential dangers to business, also create a base for
planning and related functions. Some of the courses that are included include
topics like primary and secondary research for CI, analysis, CI functions and
techniques, theory and practice, financial planning etc. Competitive
intelligent classes are helpful in marketing also. This includes market
research, planning, forecasting also. The classes are affordable and have
follow up plans also. A company can sponsor them or even an individual can
afford it by himself. Eventually of course what matters is how the material is
implemented in the business area.